Today I’m really excited to share a guest post with you by Amanda, one of my best friends. You may have heard me talk about her before here, when we went berry picking, and here, in my home birth story.
Make sure you check out and follow Ananda’s site, Hippie Mommy. The original article (below) can be found here.
I am not sure what led me to pick up Starbucked, but I am glad that I did. I’ve certainly had my fair share of frappuccinos over the years, but I am hardly a Starbucks loyalist. As far as coffee chains go, I actually really prefer Caribou Coffee, which, thanks to this book, I now know is owned by an Islamic group that requires them to follow portions of Shari’ah Law. I had no idea…
But, back to Starbucks:
Clark starts out by discussing the draw of Starbucks. I hadn’t considered it before, but this section spurred a lot of thought in my mind and amongst me and my friends. Starbucks is marketed as a way to indulge yourself and it is an inexpensive way to have something that seems luxurious. For only a few dollars, you can feel like you are pampering yourself. The marketing is brilliant, and the demand for their product is seemingly endless.
Clark also discusses the placement of Starbucks stores. Years ago, Starbucks executives realized that they could put in a store directly across the street from another store, and it would draw an almost completely different crowd. The Starbucks real estate team is top-notch, and they evaluate not just neighborhood education levels, number of children, and where traffic flows, but also the number of times a person visits a shopping center (dry cleaners and video stores are great neighbors for Starbucks, because you have to go back a second time to drop off or pick up items) or even the number of oil stains in a parking lot. Starbucks is perfectly happy to offer large sums of money to landlords in order to oust competitive coffee stores. They will even leave a retail space empty, just to keep it from being occupied by a competitor.
On the other hand, Starbucks has created an industry where one didn’t exist before, and this has greatly benefited local coffee shops. Even though Caribou, the next biggest competitor to Starbucks, has only about 1/4 the number of stores, smaller coffee shops have a very good success rate. The success is far better than that of independently owned restaurants. Also, independent shops tend to do very well when they are located near a Starbucks. It seems that people get hooked on Starbucks drinks (which are mostly milk — they contain just a few cents worth of coffee) and then they venture out and try local places.
This book is filled with these kind of dichotomies. Clark discusses the start of Starbucks (did you know that one of the founders of Starbucks bought Peet’s coffee, which was their initial inspiration, and sold Starbucks?), the coffee bean industry, the fair-trade debate, the way that Starbucks treats its employees, the way that Starbucks kills culture when it invades a new country, the fact that Starbucks basically sells milk, the fact that the espresso at Starbucks is no longer made by the baristas, but by machines, and so much more. It all goes back to what I said above… Starbucks is a big corporate monster, and yet Starbucks has helped a lot of people too. It isn’t black-and-white, and that is precisely why I liked this book. It would’ve been easy to take one side or the other (read Pour Your Heart Into It, the book written by the long-time CEO of Starbucks if you’re looking for a one-sided view.)
I don’t plan on frequenting Starbucks. I will continue to support the local coffee shops and the smaller chains, but I can appreciate the way that Starbucks has changed our world, both for good and for bad. This book was a fairly entertaining read, and I will never look at the coffee industry in the same way!
Sea says
What an interesting article! I had vaguely heard of this book, and now am even more interested in actually reading it. I’m from Seattle so I have a bit of a soft spot in my heart for Starbucks, but they certainly do have some unfortunate policies. I remember visiting a gluten free bakery near Seattle and finding out that although they had an espresso machine, they were not allowed to serve espresso drinks because there was a Starbucks in the same strip mall that made it against the rental agreement! However, as someone that likes my bit of coffee (and surely it is a little misleading of the book author to say it is almost no coffee as espresso shots are generally small amounts in other things), I still like having Starbucks as a consistent option. And although they do it mechanically these days (no real barista skill) at least I can get an espresso drink all over the world thanks to them! (Ok I could have had excellent coffee in Europe before they came along, but not so much in Japan etc.) I do prefer the independent coffee chains and love places where they have real skill, roast their own beans, have fair trade etc, but they probably wouldn’t be around if Starbucks hadn’t started their evil empire…
-Sea
Wenchypoo says
You should try reading The Underground Economist” sometime–it also tells a tale of Starbucks, and buying coffee as a whole, but it isn’t the whole book.
Lori @ Laurel of Leaves says
So interesting! I worked at Starbucks as a barista for a year, and while they do treat their employees well, I am now a staunch supporter of local, independent coffee houses with character. Plus, Starbucks coffee is gross. Let’s just be honest about that. 😉
Beth @ Tasty Yummies says
Thanks for posting this review. I really love books like this and I am always looking for new suggestions. I’ll definitely be checking it out. As a wife of a Satrbucks junky – maybe I can share a few nuggets of wisdom with him, too!
danika says
I’d never thought about Starbucks helping the coffee industry in that way. I’m an indie coffee joint supporter myself. Very interesting.
BTW – read down to the bottom of that snopes article you linked to about Caribou Coffee. They’ve updated it.